Featured Company: tough fruit music

ℹ️ Featured companies are editorial selections by the ROSTR team. They’re usually companies we find interesting / recently made big moves or we just like the way they work.

About

ℹ️ Management
📍Los Angeles
🌐 IG

tough fruit music is an artist management company based in Silver Lake, Los Angeles.

The company was launched in late 2020 by DePaul graduate/former Atlantic Records A&R Kelly Mulroy, and have since grown their roster by over 200% with a focus on indie/pop soloists developing Gen Z audiences.

Initially launched with Monsune & George Taylor, tough fruit added 3 in March (golda may, CRITTER & Keni) & Devon Again in July.

📧 You can reach Kelly at kelly@toughfruitmusic.com, or hit up the ROSTR team if you’d like an intro.